Posted: Monday, September 1
Due: Thursday, September 4th, 7AM
Point Total: Reading responses are worth 5% of your total grade.

For this reading response, we have one assigned reading and one assigned video:
  1. Tom Kelley, The Perfect Brainstorm, Excerpt from The Art of Innovation, 2007 [source link]

  2. ABC News Video, IDEO Design Thinking, 60 Minutes, January 2013 [source link] (This video is about Tom's brother David Kelley, who is the founder of IDEO and a professor at Stanford).

These two sources are meant to help you prepare for and approach the IA02 Project Pitch assignment.

Many assigned readings (including this one) will have a response component on Canvas. Each answer should be at most three sentences* and can be in bullet-point form. The responses are graded from 1-10. A 10 will be awarded to responses with clear depth of thought, a demonstrated understanding of the reading material, and relevance to the stated questions/provocations. Note: you will be able to see your peer's responses after you submit. Bear this in mind as you write. Content from all assigned readings/videos will be included in quizzes and the midterm exam.

*A student just emailed to ask if I meant to say at least three sentences per answer. No, I meant three at most. Given the number of students in this class, it's important that you keep your answers short and to-the-point. In this case, quality over quantity. Think of the adage: I would have written a shorter letter but I ran out of time (link). Concision takes time and thought, verbosity, comparatively, often does not.

R01 questions/provocations:
  1. What do you think are the two most useful "secrets" for better brainstorming from Tom Kelley's article?

  2. Do you feel like you have had to use ideation/brainstorming skills in your other CS classes? Why or why not?

  3. How do you plan on applying the recommendations from Tom Kelley's article on IA02 Project Pitch?

  4. What are some keys to "unlocking creativity" at IDEO (from both source 1 and 2)?